The highly effective ingredients in this 100% natural formula of the The|Tides Ocean Power | Shampoo & Body Wash gently cleanses, conditions and nourishes the scalp, hair and skin. Magnesium and potassium purify and are naturally relaxing, support healthy skin cell functioning, and aid in the de-calcification of hair follicles which results in healthy hair growth which can reduce hair loss. Ice plant juices calm an irritated and itchy scalp and skin and contains excellent properties to keep it hydrated by increasing its moisture levels and improving its protective barrier function. The nourishing nutrients of sea lettuce are deeply soothing and softening for scalp, hair and skin. The invigorating extracts of rosemary and field mint extracts boost circulation, refreshes while at the same time clearing the mind and uplifting the senses.