Mario Badescu was a Romanian-born dermatologist with a bold vision. Being both a chemist and a cosmetologist, Mario had a very unique perspective about skin care, appreciating both the chemical nature and complexities of the skin, as well as the desire and innate satisfaction and confidence healthy, clean, radiant skin can give a person. Mario opened his salon in Manhattan, New York City in 1967, and began to develop his signature skin care product line. He brought his extensive knowledge of age-old, traditional skin care techniques to a whole new audience. The effectiveness of these products and his unparalleled European-style facials did not remain a secret for long, and soon Mario had drawn a loyal following of famous actors, actresses, and celebrities for whom skin care was important. True to their beliefs that everybody deserves good skin care, the brand offers effective, quality products at exceptional prices. Using simple, no-frills packaging is part of the reason they are able to do this because, at the end of the day, it’s the product inside that counts.