Paula’s Choice is the innovative skincare brand of Paula Begoun, also known as the ‘Cosmetics Cop’. With 20 bestsellers to her name and as the founder of Beautypedia, she can rightly be called a beauty expert. Her skincare range consists of effective, complete skincare routines with high concentrations of active ingredients. Honesty, transparency and scientifically proven effective ingredients form the basis here. The whole range is free from perfume (both synthetic and natural) and contains no dyes, so as to minimize any allergic reactions as much as possible. ‘The best skin of your life starts here’ with Paula’s Choice products!