Meet ROADS, a highly creative lifestyle brand based in Dublin, Ireland. The influence for Bitter End is the West of Ireland. Being at the furthest point of Europe, this area is a beautiful, but barren, place of isolation. It is a harsh and unusually bare landscape due to the constant storms coming in from the Atlantic Ocean. The sharp impact of its nonconforming beauty demands those that experience it to stop and consider everything. The West of Ireland has been a major source of inspiration for multiple works of art and literature. Bitter End contains cut foliage and bracken, which emulate a distinctive memory Danielle Ryan, founder of ROADS, has of the place. So she wanted to create a very natural, beautiful and somewhat sharp herbaceous scent. She thinks it offers a different approach to freshness.
Top notes: Wild grasses, cooling mints, and wet bracken
Middle notes: Fig leaf, olive, and wild thyme
Base notes: Oakmoss, violet leaf and vetiver