After years of hard work as a makeup artist, Gabriella felt that there was missing a complete eyelash assortment with high and consistent quality that was easy to use. She decided to create her own collection: Sweed! The easy-to-apply and natural-looking supreme quality false lashes are all hand-crafted with the highest quality, so they can be used up to 10 times. The range offers 'falsies' for every person and occasion. So whether you want to go for a glamorous or natural look, with Sweed you give your lash game a real upgrade.