A lucky few are blessed with flawless radiant skin. For the rest of us, our skin can often let us down and make us self-conscious.

The story of Sarah Brown, Founder of Pai, is a common one. Once upon a time she had happy, healthy skin. Then in her mid-twenties everything changed when she developed a bad skin allergy. Almost instantly the condition caused a complete intolerance to her existing beauty products - everything she ouched irritated her. Unable to find any products that worked for her sensitive skin, she quit her job, retrained, and set to work creating her own solution. The result is Pai.

Her own experience drives Pai's complete commitment to product purity, and she's so proud to have created a range that is gentle, effective and a pure delight to use!

Pai_skincare-sarah-brown- organic solutions for sensitive skins

Pai  is using the latest innovations and bio-technologies, they select only the highest quality extracts that deliver proven and complete skin benefits. Pai Skincare is one of the only beauty brands to list ingredients in plain English. This transparency allows customers to immediately identify any potential allergens. Pai is proud to be one of the only beauty brand to list all ingredients in plain English on the pack. Pai is proud to be a British brand, and every single product is formulated and manufactured in-house in London.

Pai-skincare-organic solutions for sensitive skins

At Pai, they believe that the best way to treat sensitive skin is with pure organic extracts that restore skin to its natural radiance. However, there is currently no labelling regulation controlling the terms ‘natural’ and ‘organic’ on beauty products, and many companies making these claims on their packaging do not stand up to scrutiny. The Soil Association is the trade organisation that regulates organic beauty accreditation in the UK. The standard set by the Soil Association is that at least 70% of a beauty product’s is organic. Pai products are also approved by the Vegan Society and Cruelty-Free International, as indicated on the product packaging.

Pai’s commitment to sensitive skin means we
never use the following synthetics or irritants like Detergents, Preservatives, Alcohol, Parabens, Fragrance or Beeswax.

At this moment, Pai is sold in more than 40 countries and the products have already numerous awards on their name. As Bazaar Beauty Awards Winner, Organic Beauty Talk Winner, Beauty Insiders Finalist and much more! And now is Pai also available in the Netherlands at COSMANIA!


Their products

  • Pai Fragonia & Sea Buckthorn Instant Hand Therapy Cream


    Fragonia & Sea Buckthorn Instant Hand Therapy Cream - 50 ml

    € 20.00
  • Pai Pomegranate & Pumpkin Seed Stretch Mark System


    Pomegranate & Pumpkin Seed Stretch Mark System - 200ml Cream & 100ml Oil

    € 58.00
  • Pai Comfrey & Calendula Calming Body Cream


    Comfrey & Calendula Calming Body Cream - 200 ml

    € 28.00
  • Pai Rosehip BioRegenerate Oil


    Rosehip BioRegenerate Oil - 30 ml

    € 28.00

View all products by Pai