Paula's Choice


Paula's Choice

Paula’s Choice began with a commitment to customer advocacy and education, and that remains a core element of our philosophy and product development. We understand the need for skincare that keeps its promises. Products you can feel confident about buying and using. Give us wrinkles, rosacea, acne and big pores. Paula's Choice treats it all.

Paula Begoun is the founder and innovative force behind Paula's Choice skin care and cosmetics. She is the author of 20 best-selling books on skin care, makeup, and hair care including: Don't Go to the Cosmetics Counter Without Me and The Original Beauty Bible

Paula's books have sold more than 2.5 million copies worldwide. Her work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and Dr. Oz. Each member of The Research Team is personally trained by Paula to honestly and scientifically analyze thousands of product formulations. The team is dedicated to helping you find the absolute best products for your skin.


In her own words: "At the age of 11 I began a tormented struggle with acne and eczema. I tried numerous skin-care products and medical treatments yet my skin didn't get better. Then at the age of 25 (and I'll never forget this moment), I read the ingredient label on a skin-care product I was using and the fourth ingredient was acetone. That's nail polish remover! From that moment on I began reading all of the research I could find on skin care and eventually I was able to put together a skin-care routine that completely transformed my skin.
Paula's Choice Skincare - Resist range
In 1995, at the request of thousands of my readers, I decided to use my years of research on skin-care ingredients to create my own skin-care line, Paula's Choice. I use only proven ingredients that can truly make your skin look younger and radiant as well as reduce wrinkles, lessen or eliminate acne, and work perfectly for those with sensitive skin. All my products are 100% guaranteed." 

Paula Begoun The Cosmetics Cop met Paula's Choice producten



Paula’s Choice has advanced, fragrance-free skin-care routines for every skin type and concern, from aging skin to wrinkles, rosacea, acne, keratosis pilaris, and more.They constantly research the latest scientific information about skin and improving its appearance. It’s the basis for Paula's Choice product formulations and reviews of products from other brands. That's why their products are loaded with antioxidants, cell-communicating, and barrier-repair ingredients.Paula's Choice products have no added dyes and contain no synthetic or natural fragrances. Result? Each is clinically proven to be non-irritating. Paula's Choice has never done animal testing and they don’t fund any independent source to do it for them, either. Paula's Choice mission is to give people genuine information + amazing products so they’re empowered to take the best possible care of their skin.



Their products

View all products by Paula's Choice