With more than 20 years’ experience as a make-up artist and product developer, Petra Beach from Sweden took matters into her own hands in 1990 and started her own skincare and make-up line – Pixi – from her studio in London’s Soho. Since then, Pixi has accumulated a huge fan base worldwide for its pure, skin-loving make-up and skincare products, all of which deliver a naturally radiant glow. The busy Petra develops multitasking products for the active, on-the-go woman who often has little time for a beauty routine every morning but still wants to walk out the door looking fresh and flawless. Which is why Pixi’s mission is: to simply bring out the natural beauty in women – to make women look like themselves, only better. Flawless in a few fuss-free minutes, that’s what Pixi is all about!