All things to all men.

All things to all men. Don’t forget, we’re also here for the guys! Because a man’s skin needs just as much care. Men’s skin is generally thicker and oilier, and good skin care is by no means a luxury when it comes to looking and feeling fresh and well-groomed for the day to come. In addition to the wide range of unisex care products, we also offer a full range of specific men’s grooming products from brands such as Baxter of California, Neville, Bullocks, John Masters Organics, and Korres.

Look relaxed, feel good, smell great

Discover Baxter of California, a trendsetting American brand for men, with cutting-edge grooming products that cater to the specific needs of men’s skin. Perfect for all skin types, the formulas of this LA brand combine modern science with traditional, pure and natural ingredients to deliver a high-tech range of anti-aging, shaving, cleansing and basic skin- and haircare products. From the boy-next-door to the Hollywood star, all the guys in California are using Baxter of California. Now it’s time for the Dutch dudes too!

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