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The new hair masks from Living Proof!

By COSMANIA - 03 april 2020 - COSMANIA Buzz , Haircare

The new hair masks from Living Proof!

Living Proof is launching new hair masks and that makes us happy! All three are free from silicone and prevent damage to the natural protective layer of the hair.

 
Why should you use a hair mask?

Good question. The simple answer is that daily factors such as washing, styling with heat tools such as a hair dryer or straightener and UV rays damage the natural protective layer of the hair (the so-called F-layer). This leads to hair problems such as frizzy ends, damage to the cuticles and loss of shine. Like skin masks, hair masks provide a quick solution to fix specific problems. But be aware: most hair masks contain silicones. The problem with silicones is that they don't fix damage to the hair, they just cover them up. They coat the hair fibers with a layer that makes it féél like the hair has been treated. Unfortunately, silicones build up despite regular shampooing. The hair becomes limp, looks oily and needs to be washed much more often. Silicones can even lead to more damage in the long term because they do not address the cause of the damage to the F-layer. Living Proof therefore challenged its scientists: develop a silicone-free solution to tackle the cause of dull, damaged or frizzy hair. And they did it!

 
The science: innovative ingredients

That silicone-free solution is packaged in three new masks: Perfect hair Day Weightless Mask, Restore Repair Mask and No Frizz Intense Moisture Mask. All three contain an innovative composition of a number of ingredients that have been added instead of silicones:

Healthy Hair Molecule
Forms a lightweight protective layer around each hair. The hair becomes smooth without feeling heavy. It also repels dirt so that the hair stays clean longer.

Biomimetic Emollient Blend
Strengthens the natural protective layer of the hair. It smoothes both the hair fibers and cuticles.

Amino Acid Complex
This complex of amino acids strengthens the hair and ensures that the cuticles remain closed so that the hair shines beautifully.

Anti-frizz: Living Proof No Frizz Intense Moisture Mask

The Living Proof No Frizz Intense Moisture Mask is a silicone-free mask that protects against frizzy hair. The mask makes the hair softer and more manageable, without weighing it down. Ideal for thick, coarse and/or frizzy hair! In addition to maximum protection against frizzy ends, the mask reduces hair breakage - which often occurs with split ends - by up to 70%. A nice bonus is that this Living Proof hair mask ensures that the hair stays clean longer, so you don't have to wash it as often. With this mask you will not only work on beautiful hair in the short term, you will also see that this Living Proof hair care product visibly makes your hair healthier over time. Additional ingredients are a natural hair moisturizer and murumuru butter.

TAKE AWAY FRIZZ
 
Shine & volume: Living Proof Perfect hair Day Weightless Mask

The Living Proof Perfect hair Day Weightless Mask is a silicone-free hair mask for fine to normal hair. It offers the five benefits that healthy hair naturally has: shine, volume, nutrition, strength and softness. So is your hair dull, limp or lifeless? Then this Living Proof mask is your miracle worker on the way to shiny and healthy hair. You don't have to worry about the mask weighing down your hair: there is no product build-up when you rinse it off. In addition, the mask reduces hair breakage - which often occurs with split ends - by up to 70%. A nice bonus is that this Living Proof hair mask ensures that the hair stays clean longer, so you don't have to wash it as often. Additional ingredients are meadowfoam seed oil and tucuma butter.

BRING ON SHINE
 
Nourishes damaged hair: Living Proof Restore Repair Mask

The Living Proof Restore Repair Mask is a silicone-free hair mask for fine to normal and dry, damaged hair. It intensively cares for damaged and treated hair, for example when it is often styled with high temperatures or bleached. With this Living Proof mask damaged hair becomes soft and manageable again. Because the hair regains the correct moisture balance, the natural protective layer is replenished and hair immediately looks healthier. In addition, the mask reduces hair breakage - which often occurs with split ends - by up to 70%. A nice bonus is that this Living Proof hair mask ensures that the hair stays clean longer, so you don't have to wash it as often. Additional ingredients are a surface active conditioning agent and shea butter.

REDUCE HAIR BREAKAGE